Can less consumption be good for business?
The report addresses whether business opportunities exist for companies that give poor and middle class people what they want in a sustainable way. The report points toward a few:
– In fast growing emerging markets, companies can create “different ways to improve well being” that enable “the leapfrogging of resource-intensive infrastructure in favor of light materials and digital services.”
– Sustainable consumption also creates market opportunities for companies that use information technology to deliver positive outcomes for consumers.” Examples: Smart buildings, smart homes, a smart grid.
– Companies have an opportunity to appeal to “the rising generation of consumers” who are “likelier to favor products whose sustainability attributes are clear.” Click here to read the report.